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8 Jul 2011

Taking My Show On The Road
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I just took down all my notecards from my board where I was keeping track of all the dependencies for my project at work. They are going to Chicago with me on Monday and boy does that planning board look lonely now!
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14 Dec 2010

ICROSSING POV: DIGITAL PRIVACY: FTC “DO NOT TRACK” VS. SELF-REGULATION
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I know what you are thinking- I work for this company, I work with these people, and, of course, we are going to promote self-regulation on the FTC online privacy issue because we are an ad agency. Hear me out because regardless of what pays my bill, I support self-regulation and these smart people I work with make some really good points.
For those that aren't familiar with the issue, the Federal Trade Commission (FTC) is considering the introduction of a Do Not Track system for consumers in which they can opt-out of all online tracking systems. It is currently up for comment, there is no official action being taken at this time because it isn't technically feasible right now. There is also a program of self-regulation being promoted by many organizations, including the Better Business Bureau (BBB), that makes sure companies are in compliance with privacy standards that allow users to remove themselves from tracking by certain advertisers or networks by clicking the icon (I've included a picture) that will appear on ads starting in 2011. The difference is that the FTC is proposing a single place for users to opt-out of all tracking across the web, like the No Call List.

You can read the entire POV on iCrossing.com, but below I included some of the highlights about why self-regulation is more desirable:

+ Companies operating outside of the United States, or companies deciding to identify ways to bypass the
legislation, would gain a competitive advantage
Regulations like the one the FTC is proposing lead to shady marketing practices that no one benefits from.

+The relevance of online advertising would suffer, and consumers would forgo a personalized ad experience
+ Ad prevalence may actually increase as publishers try to make up for the smaller CPM earned from less qualified
visitors
+ Websites that offer free content or services may have to change to a paid model because their revenue is typically
generated by online advertising with value derived from online tracking
Good marketing is about getting the right message to the right person at the right time. As a consumer, these advertisements are sometimes helpful. For example, a site knows I viewed a pair of their shoes on their website. It turns out I really want the shoes, but they are too expensive. Later, I see a display ad online that, thanks to tracking, knows I was at the site earlier and is now offering me 25% off my order. You got me, I'm gonna buy the shoes now! All marketing isn't bad- I got my shoes for a better price. And thank goodness for that quarterly e-mail that reminds me to reorder my contacts or I would simply forget. Not to mention that the internet is full of things we get for free because we are served ads that have value to advertisers. Every once in a while those ads introduce me to something new that I enjoy, other times I just ignore them.

I really have to wonder if people know what "online tracking" is or if it is just the way the term is perceived that leads consumers to jump quickly on to the Do Not Track bandwagon. I've heard the argument that it is just as beneficial as the Do Not Call list, but I would make the argument that I gain nothing from telemarketing calls and they are much more disruptive to my life than online advertising. Maybe if my phone was free if I listened to ten 1-minute ads a month I would think differently. I can't wait until there are Do Not Show glasses I can wear outside that will block out all the billboards, bus advertisements, and Nike logos on shoes. That's called sarcasm in case you didn't catch that.

I think this topic comes down to intrusion and if you know what online tracking is all about you'd know it isn't always appropriately explained or understood.
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4 Jun 2010

iCrossing Creative Reel
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I really like the iCrossing creative reel, and now it's posted on the Hearst homepage. It's a sexy version of what we do all day which frankly isn't so sexy.
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3 Jun 2010

It's Official! Hearst Buys iCrossing
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Today we awoke to big news, the acquisition of iCrossing by Hearst is official. While the media had been hinting at it all along, it's good that now it is no longer some big secret and we can start talking about what it means. Congrats to all the iCrossing folks!
Today in the office is just another normal day and I suspect it will be that way for quite some time. The Wall Street Journal, MediaWeek, BusinessWeek, and others have already been reporting on the news, but since this is the second acquisition I have been through in this job, I know change can be very slow.

You can read the entire press release here, but below is some information about iCrossing and Hearst for those unfamiliar:

About iCrossing. iCrossing is a global digital marketing agency that combines talent and technology to help world-class brands find and connect with their customers. The company blends best-in-class digital marketing services—including paid search, search engine optimization, Web development, social media, mobile, research and analytics—to create integrated digital marketing programs that engage consumers and drive ROI. iCrossing's client base includes such recognized brands as Epson America, Toyota, Travelocity and 40 Fortune 500 companies, including The Coca-Cola Company and Office Depot. Headquartered in Scottsdale, Ariz., the company has 550 employees in 12 offices in the U.S. and Europe.
About Hearst. Hearst Corporation (www.hearst.com) is one of the nation’s largest diversified media and marketing companies. Its major interests include ownership of 15 daily and 38 weekly newspapers, including the Houston Chronicle, San Francisco Chronicle, San Antonio Express-News and Albany Times Union; nearly 200 magazines around the world, including Good Housekeeping, Cosmopolitan and O, The Oprah Magazine; 29 television stations, which reach a combined 18% of U.S. viewers; ownership in leading cable networks, including Lifetime, A&E, History and ESPN; as well as business publishing, including a minority joint venture interest in Fitch Ratings; Internet and marketing services businesses, television production, newspaper features distribution and real estate.
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23 Apr 2010

They played Mega-Desk without me this morning
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The ladder is the chair. This takes the game to a new level.
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