I have no idea how I missed this campaign, especially with a name like Serenading Unicorn. Thank you, Juicy Fruit, for making my day and maybe even my week.
My two favorites:
And:
Digital Marketer : Statistician : Sociologist
Interested in reading some of my research? Here are some links:
Connected Brands Primer and the Connected Brands Index : Published in October 2009 to introduce the marketing philosophy of Connectedness, these pieces focus on how to create a connected brand and why it is important. I contributed by created the Connected Brands scorecard with the input of several colleagues.
The Effects of Display Media on Search Traffic : Published in August 2009, this research shows how display media can increase search traffic and is an important part of the overall marketing mix.
Cross-Channel Attribution Modeling in Action: This capabilities report highlights the work that the iCrossing analytics group has done in the area of Attribution Modeling and Conversion Funnel tracking. Published in August 2009.
Older Research:
I am currently a Product Strategist at iCrossing in charge of Business Intelligence. Formerly, I was the Manager of Advanced Analytics. I'm a marketer, mathematician, sociologist, student of the web, crafter of my own social network, amateur knitter and potter, people watcher, Red Cross disaster volunteer, and warrior against clutter.
I do all of this from Salt Lake City, UT. Don't knock it until you've lived here!
