Interested in reading some of my research? Here are some links:
Connected Brands Primer and the Connected Brands Index : Published in October 2009 to introduce the marketing philosophy of Connectedness, these pieces focus on how to create a connected brand and why it is important. I contributed by created the Connected Brands scorecard with the input of several colleagues.
The Effects of Display Media on Search Traffic : Published in August 2009, this research shows how display media can increase search traffic and is an important part of the overall marketing mix.
Cross-Channel Attribution Modeling in Action: This capabilities report highlights the work that the iCrossing analytics group has done in the area of Attribution Modeling and Conversion Funnel tracking. Published in August 2009.
Older Research:
