Today we awoke to big news, the acquisition of iCrossing by Hearst is official. While the media had been hinting at it all along, it's good that now it is no longer some big secret and we can start talking about what it means. Congrats to all the iCrossing folks!
Today in the office is just another normal day and I suspect it will be that way for quite some time. The Wall Street Journal, MediaWeek, BusinessWeek, and others have already been reporting on the news, but since this is the second acquisition I have been through in this job, I know change can be very slow.
You can read the entire press release here, but below is some information about iCrossing and Hearst for those unfamiliar:
About iCrossing. iCrossing is a global digital marketing agency that combines talent and technology to help world-class brands find and connect with their customers. The company blends best-in-class digital marketing services—including paid search, search engine optimization, Web development, social media, mobile, research and analytics—to create integrated digital marketing programs that engage consumers and drive ROI. iCrossing's client base includes such recognized brands as Epson America, Toyota, Travelocity and 40 Fortune 500 companies, including The Coca-Cola Company and Office Depot. Headquartered in Scottsdale, Ariz., the company has 550 employees in 12 offices in the U.S. and Europe. About Hearst. Hearst Corporation (www.hearst.com) is one of the nation’s largest diversified media and marketing companies. Its major interests include ownership of 15 daily and 38 weekly newspapers, including the Houston Chronicle, San Francisco Chronicle, San Antonio Express-News and Albany Times Union; nearly 200 magazines around the world, including Good Housekeeping, Cosmopolitan and O, The Oprah Magazine; 29 television stations, which reach a combined 18% of U.S. viewers; ownership in leading cable networks, including Lifetime, A&E, History and ESPN; as well as business publishing, including a minority joint venture interest in Fitch Ratings; Internet and marketing services businesses, television production, newspaper features distribution and real estate.
